If you are reading this post, it is a sign that it is still worth having a blog.

I have been blogging for many years and it has become a challenge to maintain written content while competing with the evolution of other platforms. Users increasingly prefer short content and preferably explanatory videos, in addition to the ease of suddenly changing content at their fingertips.

I recently did a brief survey of blogs that exist today and was surprised to find that many are still updated weekly. Obviously, we must consider that the audience is no longer the same, but there is still a niche that consumes them.

Regarding my research, I noticed that most blogs are segmented as follows: Personal (some anonymous) where there are reports, thoughts, stories and reflections; Blogs that are travel diaries or have a specific theme such as cooking, technology-related topics or learning; Portfolios, which serve to showcase photography, design, programming work and even as a professional business card; Famous blogs where the content has adapted and mixed with trends already existing on social networks;

From what I’ve interpreted, the niche that consumes blogs is those who like to read and occasionally write. They are people who haven’t adapted to the format or don’t like the content on social media, and need their own space to share their content, something with more identity and freedom.

It’s worth having your own blog, whether to express your thoughts, share experiences or even build your identity through your content. I believe that little by little, many people are getting tired of the content on social media, which is flooded with advertisements and irrelevant content, and little by little, many will look for something more in line with their interests and their own identity.